Summary of Findings Although companies can differ greatly in how difficult it is to manage social media, they are united in seeing high ROI and increasing their investments. This means that even if a business thinks managing social media is difficult, they still send their marketing dollars in that direction. The results of this study highlight a stark disparity between companies where social media comes naturally, and those where it does not, with little compromise between the two parties.
Social media management difficulties stem from the constant demands of platforms such as Facebook, Instagram and Twitter. Not all businesses Color Correction Service have the time or resources to actively engage with customers on a daily basis. While many businesses are turning to social media agencies to alleviate the difficulty of managing this demanding channel, even those who find social media accessible are using agencies to increase their social marketing effectiveness.
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