The weekend after Thanksgiving kicks off the holiday shopping season and, for some brands, the most profitable month of the year. The stakes can be high to meet revenue goals in a crowded retail and e-commerce space. Every brand is competing for those holiday shopping dollars. According to Salesforce, $270 billion was spent online worldwide during Cyber Week, the week leading up to and including Cyber Monday, last year. In the United States, it was $61 billion. For any marketing strategy, email is essential to generate revenue. 4 ways to stand out in the crowded inbox How are you meeting your revenue goals this year? Here are four ways to get started. 1.
Plan your summer email marketing strategy Your vacation inventory is purchased during the summer season. So, start planning your holiday emails. Talk to your buyers to see what's going on so you can capitalize on their momentum. There is no need to reinvent the wheel to launch your BF/CM strategy. See what's planned to be stocked for the holidays, document those items, and start looking for ways to promote what's new, unique, or Image Masking Service noteworthy. That being said, the supply chain issues are real (thanks, COVID). Have a backup plan that doesn't rely on juuuuuuust products in case your stock doesn't arrive on time. The last thing you need during a busy holiday period is to scramble to launch your next email campaign. Create a campaign brief in one collaboratively stored place so you can keep everyone on the same page about what plan A and plan B are.
Again, when you take a deep breath into a paper bag, you'll have a handy slip with all your plans. Panic averted. If summer has passed you and you are planning, you still have time! Better late than never. Assemble a campaign brief now to outline your measurable goals and the collateral and assets you will need to achieve them. Email Summary and Litmus Planning Worksheet Keep your team on track Email briefings help ensure that an email's purpose, messaging, audience, and timing are clear from start to execution. Prevent your emails from getting lost in translation and stay on track with your original goal and strategy. Get your free email brief template → 2.